Qualitative Research and Design Methods

Quantitative and qualitative strategies and methods are both used in research designs and methods to ask questions. Both research design and methods enables a researcher to gather accurate information regarding the topic of study. However, qualitative strategies involve both image and text data to draw analysis from the different strategies of enquiry. In qualitative methods, the strategies of enquiry largely influence the procedures while quantitative methods do not influence the procedures. Qualitative research methods are also interactive and humanistic and largely involve the participation of the participants in the study while quantitative methods are mainly observatory (Creswell, 2008).
In qualitative research, mores specific strategies of inquiry that focus on data analysis and collection create research questions. In the Dr. Sreeroopa Sarkar’s research study, the group interviews started as open-minded questions and based on the response, focus on a particular question and discuss it with the respondents. While considering strategic, ethical and personal issues, a qualitative strategy of inquiry can determine the kind of research questions to ask. Some of the questions to ask are why the site was selected for the study, how to report the results and whether the study would be disruptive (Creswell, 2008).

In psychology, qualitative methods of research are more popular as psychology is a discipline that is hard to quantify. Qualitative methods are crucial for most research in psychology that is more concerned with the process rather than then outcome. Qualitative research emphasizes on the socially constructed reality, the situational concepts that shape the question of the study, and the relationship between the researcher and the inquiry. Therefore, qualitative research answers the questions in psychology on creating social experience and giving it meaning (Sarkar, 2013).

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