Improving the efficiency of social networking
“The Electronic Commerce (Improving Efficiency and Social Networking),” 11th Edition by Gary Schneider effectively handles the chapter of social networking and it is important in the e-commerce. According to the author, the companies and their consumers are connected through social networking, which is important for the long-term success of the businesses and satisfaction of consumer needs. There is a need for the organizations to improving the social networking efficiencies to enable them to interact more and achieve the long-term goals in business. According to the author, there is intense competition in the social media platforms, which calls for extraordinary steps and strategies by the companies to ensure that their products are feasible to the consumers, according to the author (Schneider, 2015. Enhancing the social networking efficiency is covered in chapter 6, and it focuses on the emergence of social networking from the previous virtual communities courtesy of social network platforms. Through different case studies, the author aligned to the concept of online community and social networking as companies turn the virtual communities into social platforms where sales and marketing could be realized in the long run for commercial advantages.
According to the author, social networking emerged from the virtual communities and is not limited to the geographical locations of the company. It is aided by technology through the concept of globalization, where customers and the company are able to share the products, values, and communication through the social media platforms. Schneider posits in this chapter of the potential activities that could expand the efficiency of different organizations to transform the ever-increasing virtual community into a social network community, where people of different levels interact and share the ideals of the company. The chapters cover different ways through which individual internet users can meet with the company through the different platforms to talk about the products and services efficiently and effectively (Schneider, 2015. The companies have a role to ensure that their company’s profile and presence in the social media is efficient and that consumers can get instant feedback in cases of inquiries about terms of services or products. Through enhancing the online presence, most of the consumers would be interested in this cheap and effective form of interaction, hence this is one of the best tools to use in market penetration and product positioning in the virtual community. Through globalization, online presence is the best way to go based on the advancements in communication technology.
Transforming virtual communities into consumers should be a critical goal for the organizations as more people get into the social media to share, chat, and explore the options. This is an ideal opportunity for an organization to expand its business empire and appeal to the virtual community to market and sell different products. In this regard, the chapter can be applied to urge the companies to work on modalities of transforming the virtual communities into social networks that would facilitate the sales and marketing of the products they offer to the online consumers (Schneider, 2015). Most online consumers are ideally looking for companies to engage them effectively through online platforms, which could help achieve set goals and objectives in the market. According to Schneider, it is the function of the companies to transform these online web communities into a viable market for the products, since the internet offers the platform for this kind of communication and interaction.