Implicit Prejudice – Implicit Association Test

People generally agree that de jure segregation is socially unacceptable. There are, however, methods that a person can measure their implicit attitudes and beliefs. This can be done through taking the Implicit Association Test, IAT. To produce long-term declines in implicit prejudice, people often form a habit-breaking interventions. Brauer, Wasel and Niedenthal, (2000) note that these interventions are based on the notions that such implicit prejudice is a habit that can be dropped through its awareness, its effects and the prejudice reduction approaches.  

The test shows measures based on associations between race and gender related stimuli. Reaction time data shows prejudice when White names are associated with positive concepts while black ones are associated with negative concepts, and compared to the reverse pairings. For some people, the outcome may reflect shared cultural stereotypes instead of implicit prejudice (Fazio & Hilden, 2001).

The results show that implicit prejudice may be connected to discriminatory outcomes, such as, poor quality interactions and constrained employment opportunities. The IAT shows a neutrality in association of whites as good and blacks as bad compared to the opposite pairings. However important these results may be, they may not be accurately reflective of the reality that a person can be racial or gender bias depending on perspective taking and individuation. The results, have created no changes on racial and gender attitudes or the internal motivations to respond without bias. They, however, have affected to concern about discrimination and personal awareness of bias.

Racial and gender prejudice seems to be hidden due to socialization factors acquired as people grow up (Brauer et al., 2000). In schools, girls are made aware that they are unequal to boys. Both genders are continually being socialized in ways that go against gender equity. The tests make people aware of their racial and gender prejudice hence commit to reduce the levels of bias and improve on awareness. 


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