Finding Evidence Based Health Communication Programs
One health communication campaign whose effectiveness has been influenced by evidence-based practice is the Million Hearts 2022 initiative by the CDC that is meant to prevent one million heart attacks and strokes by the year 2022. The campaign is based on evidence-based practice of having more people get screened in order to identify and manage heart related complications early enough. The health communication campaign focuses on what is known as the ABCs of heart health; that is aspirin use, blood pressure control, cholesterol management and smoking cessation. All these activities are evidence-based as research has shown aspirin use, blood pressure control, cholesterol management and smoking cessation to prevent cases of heart attacks and strokes in people at risk of these diseases. For instance, a study by Patel et al. (2016) has shown that high blood pressure to be responsible for more than 10 million deaths globally every year and that controlling it can reduce cardiovascular disease risk.
My final health communication campaign is childhood obesity that will focus on creating awareness about childhood obesity, its risk factors and prevention. The health communication campaign will focus on encouraging physical activity and healthy eating among children to help reduces cases of childhood obesity. This health communication campaign integrates evidence-based practice characteristics as it encourages behaviour change that has been proven to be effective in preventing childhood obesity. For example, a study by Pinto et al (2018) showed that a child’s lifestyle and physical activity is extremely relevant in determining whether or not a child will get obesity. Physical activity helps to improve body composition in terms of reducing fat mass. By using this evidence-based practice, the health communication campaign is likely to be effective.