Evaluate Health Communication Campaigns

Evaluate Health Communication Campaigns

There are different types of program evaluation that can be used to review health communication campaigns. Some of these include:

  • Systematic and exploratory reviews – these involve reviewing the impact or outcome of the program in a systematic manner.
  • Before and after studies – this involves assessing an outcome before and after the program is implemented.
  • Cost-effectiveness studies – this involve assessing the cost-effectiveness of an outcome or a variable (Sixsmith et al., 2014).
  • Cross-sectional studies – this is done over a long period to assess the impact of a program.

Some of the assessment tools that I would use to gather data on the program include focus groups and interviews on the population targeted by the health communication campaign, the use of health records to compare health indicators and outcomes before and after the health communication campaign is implemented, and distributing questionnaires to target population to assess their awareness about the health communication campaign.  

The health promotion campaign that I would wish to create is childhood obesity campaign to create awareness about childhood obesity, its risk factors and its management. For the childhood obesity campaign, I would use different types of program evaluation including systematic and exploratory reviews, and conducting before and after studies. I would perform this evaluation using focus groups, interviews, questionnaires and health records. The evaluation would focus on identifying the number of people who are aware of childhood obesity as a major health care issues and the changes they have made in their lives to reduce cases of childhood obesity. For instance, I would inquire about the number of children who are now walking to school or riding bicycle after school after learning about the health promotion campaign.


Leave a Reply