Business Model and Strategic Plan


The University of Phoenix should bring Starbucks within its premises; the students spend time and money to go outside the University premises to receive quality coffee, tea, drinks, and other foodstuffs. Starbuck is the largest coffee house serving cold beverages, hot beverages, and snacks. The company is well renowned for its quality products, and bringing them to the University of Phoenix will be convenient for the University community.

According to research, despite being the most important beverage on the planet, coffee has a myriad of benefits to humans, and introducing it to the cafeteria would be a plus in terms of returns for the cafeteria and physical benefits for the clients. The most important benefits of coffee are; coffee is good for the liver as it prevents cirrhosis and other liver-related diseases, it can prevent or reduce the chances of contracting Alzheimer and dementia, caffeine in the coffee can help in increasing the metabolic rate to even 10% more, it contains vitamin B2 and B5 that are necessary for survival and it contains antioxidants that helps the body fight diseases (Duarte & Reis, 2015).
Making known the benefits of coffee to the human body will ensure the customers to the cafeteria double or even triple because of coffee. Coffee drinks are of various types meant to serve a wide base of clientele. The most famous coffee drinks that will be introduced in the cafeteria are; espresso, macchiato, cortado, cappuccino, red-eye and caffe latte. The main objectives of the cafeteria are having yearly increase in its earnings and customer satisfaction. In order to achieve this, the cafeteria will strive to provide a wide array of coffee drinks, offer the finest coffee beans e.g., gourmet beans from different distributors.

The mission for the University of Phoenix is to give access to advanced education opportunities that empower students to acquire knowledge and abilities important to accomplish their expert objectives, enhance the performance of their organizations, and give leadership and services to their communities.

The purpose of the University of Phoenix is to encourage intellectual and affective student learning—information, aptitudes, and values—and to advance utilization of that information in the student’s work environment. Secondly to create fitness in correspondence, basic considering, cooperation and data usage, together with a pledge to deep-rooted learning for upgrade of students’ opportunities for vocation achievement. Thirdly, to give guideline that conquers any hindrance between theory and practice. Fourthly, to provide general education and functional instruction that prepares students for the University curricula. Fifthly the use technology and innovation for enhanced student learning. Sixthly, the University aims at providing scholarly excellence and quality to foster an innovative culture. Lastly, the University aims at generating more resources in supporting the University’s mission (, 2015).

The mission statement for Starbucks is to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time (Starbucks Coffee Company, 2015). The company is aiming at having a positive impact to the community through the provision of quality services and using this as the stepping stone to greater heights. The mission statement for the company will be in line with the parent company.
The main business for the Starbucks cafeteria will be the sale of coffee and tea. Other business will be the sale of soft drinks and snacks. In order to satisfy the consumers and obtain a competitive advantage, the cafeteria will utilize the use of quality products, skilled baristas and converting the consumers to connoisseur. To provide quality products, effort need to be invested in the equipments and raw materials that are needed to prepare the coffee. The equipments can either be for a hot beverage or a cold beverage. Some of the hot beverage equipments include; coffee pressers, coffee urns, coffee warmers, coffee grinders, commercial coffee brewers and espresso/cappuccino machines. For the cold beverages, they include; commercial iced coffee dispensers, commercial iced coffee brewers and granite machines. The main raw material for coffee drink is the coffee beans. The cafeteria will seek to procure beans that well-grown, properly roasted and fresh coffee beans. The cafeteria will procure these beans from the reputable manufacturers in order to ensure quality. The presentation of coffee is important in ensuring customer satisfaction e.g., the use of latte art, which is the art of creating patterns with milk on top of espressos, will be used to serve the clients.

The baristas should know where the coffee comes from, the name of the roaster, the flavor, style of blending and the freshness of the coffee. The criteria used to choose the barista would be thorough, from how he they pre-heat their handles to how they handle their coffee. A good barista should grind the coffee fresh for every coffee and use fresh milk, they should have a correct timing for brewing, and they should have a good taste for coffee (Keogh & Nelson, 2011). All these qualities will ensure that the consumers come back for more.
Lastly, the cafeteria will endeavor to convert the clients to connoisseur; this will be achieved by producing fine coffee that will tantalize the teeth of the clients, enabling them to detect between good coffee and bad coffee.
The mission and purpose of the University blends in properly with that of the cafeteria. Both the University and cafeteria are committed to quality and excellence; the cafeteria will endeavor to provide quality drinks and snacks, which is in tandem with the University, which aims at providing quality education to produce skilled individuals in the market who will uphold competence. The cafeteria will be committed to innovative ways in order to support the mission of the organization it is operating in and ensure customer satisfaction. The students will have an opportunity to learn from the division of a world class company whose services are second to none in the industry. The University of Phoenix will be earning rentals and practical knowledge that will help in supporting the University’s mission.

One of the major aspects that cafeterias and coffee shops have is the connection to Wi-Fi. Once the cafeteria has expanded, it will install Wi-Fi connectivity so that the clients can double up by working and at the same time eating or drinking. A university is comprised of people with a wide different gap, from young adults to the elderly. The cafeteria aims at expanding its features to not only include the middle-aged individuals but to include people with different age, this will be made possible by introducing more food and drinks for the different age brackets and having comfortable area e.g. for women who might have kids.

The cafeteria is planning to be a one-stop-shop where the students can work using their PCs upon introduction of WI-Fi and also be able to carry out other supplementary services such as printing, scanning, and lamination. The cafeteria will equip the premises with the necessary gadgets that will increase the profit margin of the business and improve the customer satisfaction. 3-D printing is trending, especially in coffee shops (Grub Street, 2015). The cafeteria will purchase 3-D printers where clients can make their own gadgets and food. In line with the mission of improving customer satisfaction and increasing the profit margin, the cafeteria plans to open delivery services for products within the University premises. The cafeteria will introduce online and mobile phone services for the delivery services.

The vision of the cafeteria clearly states that the company endeavors to be the cafeteria of choice. The mission statement states that the company is committed to the product, clients and the employees. The values that are going to drive the cafeteria to success are honesty, competence, due diligence and value for money. The strategic direction that the cafeteria that is following is quality orientated. Quality is the core of any successful business: quality products and services attract a wide number of clients, which in turn translates into profit, the cafeteria especially in the offering of coffee, is determined to convert clients into connoisseur by providing the best coffee they ever had. The cafeteria will be committed in procurement of the best coffee beans from reputable manufacturers as it is committed to the satisfaction of its consumers. The cafeteria will also be committed to its employees by recruiting skillful employees and training them to be the best in what they do.

The cafeteria is consumer oriented because it plans to operate with due diligence, honesty, and competence and give the clients value for their money. The cafeteria will be open ears to comments, compliments, and complaints that the clients may raise. Honesty is the best policy, and this also applies in business, the cafeteria is committed to honest services to its clients by accepting faults where they are noted. Employees are employed according to their skills and this will definitely ensure that there is competence. Lastly, if a client drinks a well prepared coffee and come back for more, then he has earned value for his money.

In conclusion, the guiding principles of the cafeteria will be in line with the parent company core values. The cafeteria will create a culture of warmth through welcoming employees and good services. The cafeteria will endeavor in challenging the status quo by being innovative in their business operations in order to grow the company, its customers and the community. The cafeteria will operate with dignity, transparency and respect to all. The cafeteria will be accountable for all its results by trying to deliver the best in everything it does. Lastly, the cafeteria will owe to the community by providing quality services, reduce sound and air pollution, proper disposal of waste materials.


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